A successful site is about marketing, generating revenue, and maximizing brand equity. The benefits of your services or products should be clearly seen with the use of crisp, clean content and imagery in an attractive format with easy-to-use navigation.

An ever-changing online environment

New trends, technologies, expectations, etc., demand that your site be interactive and constantly updated. Having a static site is a sure way to end up in a wasteland. Customers want to see new information, news, reviews, products and services, success stories, blog entries, press releases, pictures, and more. Google places a high value on pages that are updated frequently and on newly added web pages. To keep up with the rapid pace of technological change and customer expectations, cre8ive pixel has a full suite of web tools and ideas to enhance your online image.

Not all sites are created equal…

There is a HUGE disparity in design and coding among various websites. Given the abundance of “template-style” sites and “Web Shops” with little to no marketing or design expertise, it is hard for companies to realize the value and impact that a well-designed web experience can have on customers and on the company’s sales. Millions, maybe even tens of millions are at stake. This is no time for acting like amateurs or pinching pennies.

At cre8ive pixel, our goal is to make our customers money, not cost them money. A website is, in most cases, primarily a marketing and sales tool. For a site to maximize sales and conversions, its essential components should be created by experts in marketing, branding, programming, and design. The web sites cre8ive pixel builds are customized, not only to our clients, but to their target audiences.

Most sites are created from the internal point of view, what I’ll refer to as, the “inside reality”.  This reflects how a company perceives itself, without the benefit of the prospect or client perspective, which creates a disparity the sales process. In most cases, this approach confuses customers and results in a poor click-through rate, or CTR, thereby yielding poor return on investment for all the work and effort put forth in your marketing campaigns.

cre8ive pixel focuses on the external point of view and assists in designing a web experience with relevant content with which your customers can interact and from with benefit. We focus on persuading prospects to take the next course of action in a buying/information cycle.

Cre8 an effective web site

People visit web sites with a goal in mind: to learn more, to buy a product or service, to be convinced or reassured about something, to register for information, or for any one of a number of other reasons. By understanding your customers’ goals and motivations, we can create an intuitive experience to match. We can convert visitors to clients.